Bachelor of Business

In this introductory unit on Economics, students will delve into the intricacies of economic theory and its practical implications. The curriculum is meticulously designed to bridge the gap between abstract economic concepts and their real-world applications, providing students with the analytical skills necessary to interpret and forecast economic trends.

Students will start by learning about the foundational economic systems that govern societies, delving into how resources are allocated in different environments and the implications of these systems on global and local scales. The unit will explore the contrasting mechanisms of command economies versus market economies, and how mixed economic systems attempt to combine the best of both worlds.

The aim of this unit is to introduce you to the fundamental concepts and principles that underpin the world of finance. You will embark on a comprehensive journey to gain a foundational understanding of the principles and concepts that underpin the field of finance. Throughout this unit, you will be introduced to various key topics, including financial markets, investment analysis, risk management, and capital budgeting.Through a combination of theoretical knowledge and practical applications, you will develop essential skills in financial decision-making, critical analysis, and strategic planning, including, but not limited to:

• Financial aspects of decision-making such as applying capital budgeting techniques in the evaluation of capital investment decisions
• Dealing with uncertainty in decision-making
• Dividend policy
• Business valuations
• Explaining income, asset-based and market evaluation approaches

Effective interpersonal communication skills are basic tools for those employed in professional fields. This unit is designed to provide students with the skills and knowledge of communication in professional contexts. The unit emphasises organisational communication theory, its application to effective written communication, informative and persuasive communication, the role of verbal and non-verbal communication, intercultural management, and interpersonal skills in business teams and a variety of cultures. Additionally, the impact of Generative Artificial Intelligence (GenAI) will be examined, and its role in modern communication. The underlying theme of the unit is to provide awareness of a range of professional communication skills required to meet 21st century career demands, especially in a multicultural workforce.

This unit (Capstone Part 1), in conjunction with Capstone Part 2, has been designed for you to prepare yourself to apply the skills and knowledge you have acquired throughout your bachelor's course in a practical manner. Serving as a capstone experience, this unit aims to bring all your learning into focus. You will have the opportunity to work in groups on relevant simulated projects to prepare you for the second part of your capstone, a real project.

This unit will focus on developing a project proposal, project initiation, planning, execution, monitoring and control, and closure, with an emphasis on project leadership, teamwork, and stakeholder communication. You will be encouraged to utilise innovative technologies, create technical documentation, collaborate effectively within teams, manage your time efficiently, and communicate your work effectively to prepare yourself for the real project in BUS3002a/b. This capstone unit will proceed through a series of stages or steps, taking you through the project process from understanding the initial situation, to creating and testing alternative solutions, to developing an implementation strategy for your ideas. Along the process, you will be guided and assisted by the unit instructor. Additionally, of critical importance to this process will be the active contributions from your team members and classmates. These will not be issues that you can solve on your own, so relying on others is an important element for success in this unit.

The unit has been designed for you to apply the skills and knowledge you have acquired throughout your bachelor's course in a practical manner. Serving as a capstone experience, this unit aims to bring all your learning into focus. You will have the opportunity to work in groups on relevant simulated (BUS3002a) or real-world industry projects (BUS3002b) for internal or external clients. Your group will be responsible for project management, with guidance from an assigned supervisor. The two capstone units (BUS3001 and BUS3002a/b) will enable you to develop crucial skills such as stakeholder communication, project briefing, planning, and implementation, depending on the project scope. In this unit, you'll not only gain the knowledge, skills and practical experience necessary for successful project management but also demonstrate the mindset needed to excel in your future career, no matter where your ambitions take you. Join us in exploring the exciting world of project management!

This unit introduces students to concepts and practices of service-logic in marketing as well as the role of social marketing in shaping society.

The role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving, and developing complex services for face-to-face and online delivery will be explained and applied, along with concepts of service quality, service recovery and the determinants of customer satisfaction and dissatisfaction. Service industries are a dominant force in modern economies, including in Australia. In Australia 80% of production is undertaken in the services sector and includes employment of the labour force. Services account for 66% of Australia’s GDP while over 45% of an average family's budget are accounted for by services. Services (both commercial and not-for-profit) possess several unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution.

At the same time, never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This unit examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social and environmental problems. After studying this unit, you should be able to: describe and explain the meaning and nature of social marketing; analyse social marketing problems and suggest ways of solving these issues; recognise the range of stakeholders involved in social marketing programmes and their role as target markets; and assess the role of branding, social advertising and other communications in achieving behavioural change.

Domestic Students

Year 12 Applicants:

a. English: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Non-Year 12 applicants (transfers, mature age, pathway students):

a. Must submit a Personal Statement to be considered during the selection process which includes details on motivation for study, work experience, community experience, academic performance, languages other than English and other relevant information.

b. Must demonstrate their competence in English language to an equivalent level of Year 12 English (e.g. a study score of at least 25 in English (EAL) or at least 20 in English other than EAL). This could be accomplished through a range of methods including:

• Successful completion of a degree or diploma in Australia
• Completion of Certificate IV in EAL
• Satisfactorily completed ELICOS or EAP to the appropriate level (equivalent to IELTS 6.0 overall and no band less than 5.5)
• Complete English language bridging course through a recognised English language centre
• Satisfactory completion of at least one semester of study in Australia in a tertiary course (satisfactory for this purpose would mean that the applicant has completed 50% or more of the semester load)
• Completion of schooling from the following countries where English is the official language: Australia, Canada, New Zealand, Singapore, United Kingdom and United States of America
• In exceptional cases, the Executive Dean or delegate, can consider an English entry requirement waiver, other than the above criteria, on a case-by-case basis as deemed fit.

International Students

Successful completion of Australian Year 12 equivalent and an IELTS band score of 6.0 (with no band less than 5.5) or equivalent.

Full time means you study 8 units in an academic year. Part time gives you the flexibility to take a lighter course load, which gives many working people more flexibility. Part time study is only available to students not on student visa. It is estimated each unit could take about 10 hours each week for classes, readings and assignments. This can vary depending on how quickly a student becomes familiar with the course material.

A full course load of 24 units is expected to take 3 years of full time study. However, you may be eligible for recognised prior learning (RPL) based on your education and work experience.

Not all units are offered at any time. You may choose elective units from those scheduled in the timetable in a particular study period.

Financial aid may be available depending on your circumstances and where you are resident.

Domestic students may be eligible for FEE HELP from the Government and could be eligible for a VIT Scholarship

Please contact our team at [email protected] for further information.

Eligible students may receive up to a maximum of 72 credit points (twelve units) for Recognition of Prior Learning (RPL), with a maximum of 18 credit points (three units) to offset specialisation units. Each RPL application is assessed on a case-by-case basis.

You are considered a 'domestic' student if:

You are an Australian citizen;
You are a New Zealand citizen (or dual citizenship holders of either Australia or New Zealand);
You are an Australian permanent resident;
You are an Australian permanent humanitarian visa holder;

If you don’t hold one of the above visas or citizenships, you are considered as an international student.